Hi I’m Julie Roman the founder of Savvy Saleswoman and the author of Selling with Heart. I work as a consultant, trainer and coach. Before setting up my business in 2006 I worked for big brands in sales and digital marketing.


Selling with Heart is for business owners wanting to improve your sales results and keep the money coming in as you grow your business. In 5 steps you’ll learn how to attract, connect with and help more clients to commit.

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From Lovely Readers

“I’ve read your book and I really enjoyed it. It’s a great, practical book. It was just what I needed to read for my own sales approach. So refreshing to read that you can be yourself and succeed. The practical exercises in the book are very good and got me thinking about where I was going wrong and, crucially, what steps I need to take to improve my sales results. I read the book during a train journey and it really got me thinking about how I sell my services and myself to my clients.”

Lisa Scully-O’Grady